About us

On the 5th of August 2004, the AGB Group and Nielsen Media Research International announced their intention to form a joint venture that would offer television ratings under the AGB Nielsen Media Research brand name. The transaction merged all the AGB Group companies with the wholly owned TV ratings service of Nielsen Media Research, excluding the US.

AGB Nielsen Media Research today is a unique company, in that it dedicates 100% of its resources to the provision of high quality TAM services. This commitment to excellence in this niche market, we believe, results in leading edge technology, superior client service and global standardisation.

It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV stations, Media Planners and Advertisers, for their advertising transactions, based upon a reliable, independent and transparent audience measurement system.

AGB Nielsen Media Research currently manages more TAM panel household than any other international television audience ratings provider¹.

Both the AGB Group and Nielsen Media Research International have accumulated a wealth of experience and know-how in setting up new systems and managing existing ones, and retains this know how within the unique AGB Nielsen Media Research Corporate Support Centre.