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Shareholders
AGB Nielsen Media Research, a 50/50 joint venture between The Nielsen Company and Kantar, operates as a separate individual company, employing approximately 2500 TAM professionals worldwide.
The Board of Directors contains equal representation from Kantar and The Nielsen Company.
Alberto Colussi and Rolando Stalli, who headed the AGB Group, lead the management and are responsible for the company’s day to day operations and report directly to the Board.
About Nielsen Media Research and The Nielsen Company
In addition to its leading global position in Television Audience Measurement, Nielsen Media Research is a global leader in advertising information services, while also offering Radio Audience Measurement, print readership and customised media research services.
Nielsen Media Research is part of The Nielsen Company (formerly known as VNU Group B.V.), a global leader in information services for the media and entertainment industries. The group serves the information and marketing needs of television and radio broadcasters, advertisers, agencies, media planners, music companies, publishers, motion-picture studios, distributors and exhibitors, and the Internet industry.
The Nielsen Company is a global information and media company active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. The company employs approximately 40,000 people.
For more information, please visit www.nielsen.com
About Kantar
Kantar is one of the world's largest research, insight and consultancy networks. The group operates in 160 offices across 60 markets worldwide. It helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers.
Kantar brings together a diverse group of outstanding marketing insight and consulting companies - each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way.
Companies in the group include: Added Value, BMRB, BPRI, Center Partners, Diagnostic Research, Fusion 5, Glendinning, Henley Centre, icon, IMRB, Kantar Media Research, Lightspeed Research, Management Ventures, Mattson Jack, Millward Brown, pFour, Research International and Ziment.
Kantar Media Research is Kantar’s specialist offering the media area. Its offerings include TGI and it has minority stakes in Ibope and Marktest.
For more information please visit www.kantargroup.com.