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Nielsen Twitter TV Ratings to Expand to Australia

25/3/2014  -  Australia

Nielsen Twitter TV Ratings to Expand to Australia

03/24/2014

 

Nielsen’s Twitter TV solutions will be available in Australia in the second half of 2014 NEW YORK--(BUSINESS WIRE)

Nielsen, a global information and measurement company, today announced plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s Twitter TV solutions identify, capture and analyze conversation on Twitter in real time for every program aired across over 250 U.S. television channels today. They are also scheduled to expand to Italy this fall. These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter, which will be produced via the exclusive, multi-year agreement that Nielsen and Twitter announced in December 2012.

 

“The consumer phenomenon of social TV—people connecting through social media to enhance how they watch live TV—continues as an important global trend,” said Andrew Somosi, President, Nielsen SocialGuide. “We’re excited to expand our Twitter TV solutions to Australia where the TV industry can use these insights to better understand consumer behavior, measure engagement efforts, and refine media planning and buying efforts.”

 

Forty-four percent of the online population in Australia participates in social TV, according to Nielsen’s Australian Connected Consumers Report 2014, using social media to react to and share their passions about their favorite TV programs and stars with friends, family, and other fans in real time. In the U.S. today, Nielsen’s Twitter TV solutions enable more than 90 networks, agencies, and advertisers in the U.S. to measure, understand, and act on this TV-related conversation on Twitter.

 

Nielsen’s Twitter TV solutions support TV networks in measuring the full Twitter engagement surrounding their programs, quantifying the effectiveness of Twitter TV-related audience engagement strategies, and developing an understanding of the relationship between Twitter and tune-in. In expanding its Twitter TV solutions to this new market, Nielsen will also continue to support the needs of both global and local agencies and advertisers looking to make data-driven media planning and buying decisions that incorporate Twitter TV activity and reach.

 

More information about Nielsen’s Twitter TV solutions can be found at www.socialguide.com.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

http://cts.businesswire.com/ct/CT?id=bwnews&sty=20140324005147r1&sid=acqr7&distro=nx

Source: Nielsen Holdings N.V.

Nielsen Holdings N.V.

Nielsen has successfully expanded the TAM panel in South Africa

7/3/2014  -  South Africa

The Media Online (South Africa)

Television audience panel expands leading to ratings stability

Nielsen has successfully expanded the TAM panel in South Africa

Read the full article by clicking Here

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

4/2/2014  -  Nielsen

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

ISO 20252, ISO 9001 and PPT certification awarded to Hungary

26/5/2011  -  Hungary

Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification for Electronic Audience Measurement.

ISO 20252 and ISO 26362 certification awarded to Australia

8/4/2011  -  Australia

Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Australia has received both ISO 20252 and ISO 26362 certification.

ISO 20252 and ISO 26362 are the international standards for organisations and professionals conducting market, opinion and social research. The standards establish common Industry terms and definitions as well as service and quality requirements.

Independent auditors NCS International conducted the thorough assessment of Nielsen Television Audience Measurement Australia’s business practices in research, administration and quality control, including a review of the system procedures and documentation, along with a site-based audit of the system in operation.

The initial audit and certification against the exacting ISO standards was completed within a 16 week period – this in itself is a great accomplishment as it normally takes over 12 months to complete this certification. The accreditation will be followed by annual reviews to help verify that the operational systems and implementation quality remains high and continued development reflects the changing requirements of the marketplace.

David Ellem, Chief Executive Officer of Nielsen TV Audience Measurement Australia said: “The audit and the achievement of the standard is a reflection of the professionalism of our team. This is yet another example of our long-term commitment to continual service development and high quality research.”

“We are proud of our Australia operation’s ISO accreditation as this continues to confirm the company’s industry leadership and dedication to client satisfaction,” said Nielsen’s Global TAM Chief Executive Officer, Rolando Stalli.

Telewizja Polska (TVP) chooses The Nielsen Company

27/1/2011  -  Poland

Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has entered into a 4-year contract with The Nielsen Company (Nielsen), a leading global provider of information and analytics around what consumers watch and buy. Nielsen will supply TVP with its Television Audience Measurement (TAM) services beginning in January 2011. 

Said Elzbieta Gorajewska, Managing Director of Nielsen’s Polish Audience Measurement Service: “We are thrilled by the opportunity to provide our services to TVP. This selection validates our ability to provide clients with the highest quality service and we look forward to collaborating with them to continuously improve and innovate in media measurement.”

“TVP’s move to Nielsen indicates the unification of research long awaited by the market. Finally we will be able to focus on planning our campaigns, not settling on which institute is right,” said Rafał Szysz, co-founder of the association of advertisers, Advertisers.pl (RUT).

“All commercial stations, media agencies, as well as the National Broadcasting Council, have been using audience measurement data from Nielsen for years. With this selection, Poland’s advertising industry can now work from universally accepted Television audience data, built in accordance with the standards of the industry itself” said Gorajewska.

New Zealand renews TAM deal

29/6/2010  -  New Zealand

New Zealand broadcasters have awarded Nielsen TV Audience Measurement an eight year contract renewal from July to continue supplying TAM services.

TAM Ireland Extends Contract

7/6/2010  -  Ireland

Nielsen Television Audience Measurement Ireland has secured a 2 year extension to its contract with TAM Ireland through until August 2017.

The latest issue of the TAMwise Newsletter is available

3/5/2010  -  AGB Nielsen Media Research

The latest issue of the AGB Nielsen Media Research TAMwise Newsletter has been published and is available to be downloaded.

Please click here to access the TAMWise download page.

Philippines goes Live!

30/4/2010  -  Philippines

The Philippines has launched Mega Manila LiveRatings in a partnership with local broadcaster, GMA 7.


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