Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE:
NLSN) Nielsen Television Audience Measurement Hungary has received both ISO
20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research
Agencies) certification for Electronic Audience Measurement.
Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE:
NLSN) Nielsen Television Audience Measurement Australia has received both ISO
20252 and ISO 26362 certification.
ISO 20252 and ISO 26362 are the international standards for
organisations and professionals conducting market, opinion and social
research. The standards establish common
Industry terms and definitions as well as service and quality requirements.
Independent auditors NCS International conducted the thorough assessment
of Nielsen Television Audience Measurement Australia’s business practices in
research, administration and quality control, including a review of the system
procedures and documentation, along with a site-based audit of the system in
The initial audit and certification against the exacting ISO standards was
completed within a 16 week period – this in itself is a great accomplishment as
it normally takes over 12 months to complete this certification. The
accreditation will be followed by annual reviews to help verify that the
operational systems and implementation quality remains high and continued
development reflects the changing requirements of the marketplace.
David Ellem, Chief Executive Officer of Nielsen TV Audience Measurement
Australia said: “The audit and the achievement of the standard is a reflection
of the professionalism of our team. This
is yet another example of our long-term commitment to continual service
development and high quality research.”
“We are proud of our
Australia operation’s ISO accreditation as this continues to confirm the
company’s industry leadership and dedication to client satisfaction,” said
Nielsen’s Global TAM Chief Executive Officer, Rolando Stalli.
Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has
entered into a 4-year contract with The Nielsen Company (Nielsen), a leading
global provider of information and analytics around what consumers watch and
buy. Nielsen will supply TVP with its
Television Audience Measurement (TAM) services beginning in January 2011.
Said Elzbieta Gorajewska, Managing Director of Nielsen’s Polish Audience
Measurement Service: “We are thrilled by the opportunity to provide our
services to TVP. This selection
validates our ability to provide clients with the highest quality service and
we look forward to collaborating with them to continuously improve and innovate
in media measurement.”
move to Nielsen indicates the unification of research long awaited by the
market. Finally we will be able to focus on planning our campaigns, not
settling on which institute is right,” said Rafał Szysz, co-founder of the
association of advertisers, Advertisers.pl (RUT).
stations, media agencies, as well as the National Broadcasting Council, have
been using audience measurement data from Nielsen for years. With this
selection, Poland’s advertising industry can now work from universally accepted
Television audience data, built in accordance with the standards of the
industry itself” said Gorajewska.
Zealand broadcasters have awarded Nielsen TV Audience Measurement an eight year contract renewal from July to continue supplying TAM services.
Nielsen Television Audience Measurement Ireland has secured a 2 year extension to its contract with TAM Ireland through until August 2017.
The Philippines has launched Mega Manila LiveRatings in a partnership with local broadcaster, GMA 7.
Regional Television (RegTAM) announced the renewal of its TV Ratings
service with AGB Nielsen in a new 6 year contract commencing this year.
SAARF (the South African Advertising Research Foundation) announced today that it has awarded the new TAMS® contract from 2011 to AGB Nielsen.
Nielsen has announced the launch of its research and development program in China, which aims to drive innovation in methodologies in industries such as digital media measurement.