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New Zealand renews TAM deal

29/6/2010 - New Zealand

New Zealand broadcasters have awarded Nielsen TV Audience Measurement an eight year contract renewal from July to continue supplying TAM services.

Nielsen TV Audience Measurement will continue to supply broadcasters such as Sky, TVNZ and TVWorks with audience figures drawn from both live and time-shifted viewing. Nielsen will also expand the NZ sample from 500 to 600 homes in preparation for the digital switchover, which is planned for 2012.

Rick Friesen, chairman of the Broadcasters’ Negotiation Committee and Chief Executive of the New Zealand Television Broadcasters’ Council said: “The new devices that viewers are introducing into their homes will now be matched by the next generation of measurement technology, enabling Nielsen to provide us with the gold standard in media measurement. This renewal delivers our industry consistency in the ratings, and leverages the strengths established over the past eight years.”

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