6/4/2010
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Puerto Rico
Nielsen has officially launched its local peoplemeter TAM service in Puerto Rico with the first Nielsen ratings delivered on April 1.
Prior to launch last December, Nielsen signed the market’s three largest TV providers: WKAQ-TV, NBC Universal’s owned and operated Telemundo station; WLII-TV, Univision’s owned and operated station; and WAPA-TV, Intermedia’s independent station. Other subscribers include Arteaga & Arteaga, Canal 13, Draft/FCB, EJE Sociedad Publicitaria, Starcom, and Kairos.
The ratings are based on a sample of 500 homes. Over 90% of recruited homes agreed to participate in the ratings, making this among the highest acceptance rate of all the world’s TV ratings panels.
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