Archived News about the AGB Group

AGB Workshop 9th Annual WorkShop – 21st to 23rd June 2004

28/6/2004  -  AGB Group

Since 1986 AGB Media Services has organised the yearly AGB WorkShop, bringing together the key managers within the AGB Group and their invited guests.

This WorkShop, focusing 100% on Television Audience Measurement, provides a unique opportunity for core decision makers to update themselves on the latest developments within the TAM industry, to exchange their experiences, discuss current ‘thinking’ within the industry and get an update as to how the AGB Group with its proprietary system, can meet the current & future TAM challenges.

In keeping with tradition, this year’s event was again held in the Bürgenstock Hotels & Resort, Switzerland, with some 170 delegates participating, of which nearly a third of the participants were external guests covering some 19 countries across the globe.

Highlights of this year’s event included: the presentation of the revolutionary TAM data system, offered by the AGB Group, that of LiveRatings, field results of the UNITAM and TVM5 metering technology, and a range of locally produced products and services by AGB operating companies to meet their local market needs.