21/12/2001
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United Kingdom
BARB together with ATR UK will launch its new service as of 6am on 1st January 2002, based on an entirely new and larger panel.
Comparisons between the current and the new panel, based on "live" viewing data, to allow for an evaluation based on the most recent two weeks of data, confirm the new panel's sample efficiencies and the new panel's overall balance.
Caroline McDevitt, Chief Executive of BARB, said:
" the new service has been designed to be more geographically and demographically representative, and our subscribers should start to reap the benefits of the new design and larger panel size, as full installation is achieved. This is the most complex audience measurement system in the world, and, we expect to introduce new services more quickly, over the life span of the contract, which is the advantage of a software driven meter”
The full press release can be found under the NEWS section on the BARB website.
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