Present in Asia Pacific, Europe, the Middle East and Africa, North America and Latin America, The Nielsen
Company guarantees the highest data quality standards and the widest range of services and software tools to make the most of the TV ratings database.
Each local company adopts the same philosophy, resulting in standardised tools and practices. This consistent approach
across all our operations delivers the best in client service and ensures that every market – both large and small – shares in
the benefit that comes from the enormous investment required by any high-end TAM provider.
