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Arianna: Myth and Reality

According to the legend, it was through the help of Arianna, the daughter of King Minos, that Theseus avoided his certain death by being able to navigate his way around the Labyrinth and finally to slay the Minataur. Arianna fell in love with Theseus at first sight, as she saw him disembark from the ship carrying him to Crete, where he was to be sacrificed. In order to help him escape his certain death, she gave him a clew, a ball of thread, which enabled him to reach and slay the Minotaur without getting lost in the labyrinth.

It is our vision, that our analysis tool Arianna, just like in the legend, provides the virtual thread, or clew, to guide the Users – Researchers, media and Strategic Planners and Managers – through the immense TV ratings database labyrinth.

Arianna is based on the experience we have acquired over the last decade and which has been sustained through a solid market position with thousands of Users in more than 20 countries, across 4 continents. AGB Nielsen Media Research's TV ratings analysis software for Viewing Behavior, Ratings Forecasting, Planning, and Post Evaluation has already been rolled out in more than 25 countries.

Why Arianna?

Arianna is the ultimate software suite for Television Ratings Analysis as it is the natural evolution of the AGB Workstation.

Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment.

It offers a complete collection of analysis modules in the 4 TAM areas:

Viewing Behavior: set of modules for the analysis of programs, breaks and dayparts.
Post Evaluation: set of modules for the evaluation of advertising campaigns.
Forecasting module: tool used to forecast the ratings of future program line-ups and spots.
Planning module: tool used to plan advertising campaign.

All the areas share the wide array of variables availability, from the basic Ratings, Reach and Share to the most sophisticated Flow in/Flow out, Average Time Viewed, Median Age and Adhesion.

This basic offer can then be enriched with a number of new powerful features such as:

Graphical Tool: to create enhanced graphical reports.
Dynamic Targets: allows for the creation of targets, based on their television consumption and viewing habits, providing the User with the ability to track their viewing across channels and days.
Tasks Scheduler: to automatically schedule jobs (report generation, printing).
Target Profile: provides the breakdown of the audience of programs (or dayparts) in chosen demographic categories (gender, age, etc.) and provides the ability to generate cross-tabulation reports on targets.