TVEvents is a broadcast monitoring system that offers a complete, highly reliable and easy to use suite of tools for the creation,
collection and maintenance of high quality TVEvents databases. Its continual development is the result
of experience gained in the field over more than 10 years from over 35 countries where the system is fully operational and delivers precise TV monitoring data.
System Overview
The TVEvents system operates as a fully integrated solution encapsulating all the stages of the TVEvents data production process;
the capture of the broadcast content, the automatic search and identification of the commercial spots, assists the operator
by adding accurate program details, applies the rate cards, runs the quality control scripts and generates the output
file in a format compatible to the relevant analysis software.
The TVEvents system produces a 100% accurate program, break and spot database providing clients with precise emission logs based
on the actual on-air content. This high level of accuracy is accomplished in part by rendering the system automatic and limiting
the level of human intervention. This is achieved through the system’s advanced recognition algorithms, which ensure that
the vast majority of the broadcast commercial content is automatically detected and logged by the recognition engine.
Human intervention is limited to in-putting details of the unique, non-repetitive events (e.g. movies), and completing
the advertising market details (e.g. marketing typology of advertised brands, brand ownership, TV program genres etc).
The TVEvents system comprises three modules:
