TV Events

TAM data does not comprise of only individual television viewing data, but also a database of TV Events. While the TAM data produced, using Pollux, from the information collected by the peoplemeter, provides individual-by-individual, minute-by-minute audience data, it does not associate this viewing with particular programmes, breaks or spots.

Currently the TV Events system offers 3 modules to produce accurate programs, breaks and spot databases:

• MultiGrabber

• Automatic Spot Recognition

• TelePad

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