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Peoplemeter
The peoplemeter measurement technology surpasses all previous measurement methods and today predominates over all other TAM methodologies worldwide.
Measuring TV audiences requires state-of-the-art technology to ensure precise and accurate data is collected from the TAM panel homes, easily and effectively.
Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per family have lead to a more complex TV environment. Furthermore, the viewer is now faced with the possibility of utilising the TV screen as a medium for VCR's or DVD’s, including the option of time shifted viewing or video games, for accessing teletext, or as a personal computer offering on-line services and even more recently has access to personal television products like TiVO, Video on Demand or Replay TV.
Within this dynamic environment, peoplemeters have proved themselves capable of measuring audiences with a degree of accuracy and detail, which surpasses previous alternative measurement systems.
Any peoplemeter proposed by AGB Nielsen Media Research to their clients represents state of the art hardware and software solutions based on reliable, flexible and non intrusive design and development guidelines. This is the only way for AGB Nielsen Media Research to guarantee Clients that they have invested in an advanced, future-proof electronic device capable to continue measuring TV audiences well into the 21st century.
The AGB Nielsen Media Research peoplemeters are in constant development as a result of many years of experience gained in a diverse range of local conditions and the challenges faced by the ever changing and dynamic television environments around the globe and today offer a range of reliable and efficient metering systems. Three AGB Nielsen Media Research Corporate Support divisions are dedicated to the development, production and maintenance of AGB Nielsen Media Research proprietary metering technology.
All of the AGB Nielsen Media Research peoplemeters are installed on every TV set in the panel home. Each meter is capable of accurately monitoring, every second, 24 hours per day, 365 days per year, what is being viewed on each TV set, by whom, and of storing this data. One meter in each home is then enabled to transmit all the stored data to the Production Centre, by means of the family's telephone line, or a dedicated cellular (analogue and GSM) telephone line.