UNITAM is a fully integrated end-to-end solution for television audience measurement.
Based upon its exclusive Intelligent Stream Tracking (IST) technology, UNITAM provides a truly universal and independent audio tracking technology that supports:
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analogue and digital transmissions (terrestrial, satellite, cable, IPTV)
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any type of media presenting devices
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live, time-shifted, on-demand viewing
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in-home, out-of-home viewing
In addition UNITAM delivers:
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a full portfolio of viewing capturing devices that offers a versatile solution for measuring all possible audio/video in-home/out-of-home viewing situations;
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extremely stable data and accurate viewing information unachievable with competing audio or video matching technologies;
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a proven track record with more than 33,000 meters installed in 11 countries.
UNITAM’s exclusive third generation IST technology moves ‘complexity’ from the field to a centralised point from which it can be
easily managed. This sophisticated system allows TV content measurement through all kinds of exposure by comparing sets of signature
streams generated by a variety of capturing devices in different locations.
With its cutting-edge technology, UNITAM’s capturing devices trace all content watched on a TV-set or any other
type of device (e.g. a computer). UNITAM is also equipped with infrared detectors that collect accurate logs of all
infrared activity from every remote control used in connection with the viewing devices. The combined data streams provide
a complete picture of every viewing session in all environments while significantly reducing measuring process complexity to a minimum.
CTS technology has been in continuous development by Media Instruments since its inception in 1999 as a solution for
measuring digital platforms in the UK. This technology has since evolved into Intelligent Stream Tracking (IST) technology,
a powerful third generation content tracking engine capable of processing massive amounts of viewing information
generated by a variety of capturing devices, in all cases with unparalleled accuracy and efficiency.
By implementing UNITAM, a TAM operator obtains:
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Protected Investment: UNITAM includes a universal, future-proof technology that ensures compatibility with upcoming TV broadcasting platforms.
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Flexibility:The meter's ‘intelligence’ resides in centralised base software therefore functionality
upgrade is immediate. The powerful IST engine is capable of using the same data in various ways to provide different TAM services.
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Simplified Operations: Extremely easy-to-install meters. Its revolutionary Remote Maintenance and Setup (RMS)
technology allows field force centralisation.
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Panel Friendly Technology: UNITAM meters are completely silent and unobtrusive, plus its versatile user interface contributes
to a positive and co-operative panel member attitude.
For more information please visit www.unitam.tv.
