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Introduction  (Where we are > Hungary)

Abstract:
About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. The rang

About Nielsen TAM Sweden  (Where we are > Sweden)

Abstract:
Nielsen TV Audience Measurement (TAM), a part of The Nielsen Company, conducts independent TV audience measurements on TV-sets, computers, smartphones or tablets. Nielsen is a world-leading provider of television and internet audience measurement. 

AdFinder  (Where we are > Italy)

Abstract:
AdFinder is a new AGB Nielsen Media Research proprietary software developed to control the positioning of advertising inside the television events and calculate the percentage of advertising. It has been designed as an agile tool for the channels which can find out all changes in its advertising planning as well as any violations of laws in force. This software has been fully developed in

AGB Nielsen Media Research Group Coverage  (Where we are > China)

Abstract:
  With more than 55,000 peoplemeter panel households installed in 30+ countries around the globe, AGB Nielsen Media Research currently manages more TAM panes households, than any other international provider.       &nb

AGCOM  (Where we are > Italy)

Abstract:
The Authority for the Guarantees in Telecommunications is an independent Body established by the law 249 of 31st July 1997.As the other Authorities included in the Italian system, AGCOM answers for its activity to the Parliament which has set out its powers, its by-laws and has appointed its members. The Italian law-maker has decided to assign a unique institution the regulation and vigilance of tel

Analysis Software  (Where we are > Croatia)

Abstract:
At the front end of the TAM system, the analysis software allows clients to use and analyze the TAM database. The enormous amount of detailed data and its richness exclude the possibility of using printed reports, except in the case of very simple analyses. Commercial statistical packages, which would overcome the challenge of this database complexity, are not designed for TAM data and for TAM data users. This is why the AGB Nie

Analysis Software  (Where we are > Slovenia)

Abstract:
The final users of TAM data – TV stations, advertising agencies and advertisers – are receiving the viewing data, Program & Break data and Spot data. They are able to perform complex data analyses using AGB’s customized application software.

Analysis Software  (Where we are > Romania)

Abstract:
The analysis software is InfoSysTV, developed by TNS. The main features of this software are:InfoSysTV is a completely integrated offering. There are a number of modules within the system that provide the types of analyses described below.  The system works with raw viewing data and allows users to analyse a multitude of

Arianna  (Where we are > New Zealand)

Abstract:
Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment. Arianna takes analysis software into an exciting new era.

Arianna  (Where we are > Australia)

Abstract:
Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment. Arianna takes analysis s

Arianna - The concept  (Where we are > New Zealand)

Abstract:
Innovation Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market. Integration Arianna’s integr

Arianna - The offer  (Where we are > New Zealand)

Abstract:
Arianna offers a complete collection of analysis modules in the 4 key media planning areas: Viewing Behaviour Analysis - (Viewing Behaviour Brochure.PDF) a set of modules for the analysis of programs and dayparts.   Plan Optimisation - (

ARS Databases  (Where we are > Hungary)

Abstract:
Media-types in the software   Television(Television channels: m1, m2, Duna TV, RTL Klub, tv2, Minimax, Viasat3, Viva)All spots- more than 20 000 type of commercial- emerged on the channels being recorde by AGB Hungary since April 1999- are available in mpg format. Frequency and advertising expenditure data of all television campaigns are also av

ARS Product overview  (Where we are > Hungary)

Abstract:
Some prominent and unique charactristics of the ARS Online Speed: due to the special form of data storage the software is able to search in the database very fast and runs reports in seconds facilitating the work of the users. Easy to handle: the well-structurated user interface of the software provides easy and reliable use. Flexibility: In line with the different adjustments the user can load reports in the database ac

ARS What is different  (Where we are > Hungary)

Abstract:
Why is it different - User friendly special function in the software - All of our Customers can decide freely which classes to order if they don`t use the whole database. The advertisement purchased by our Customers can be downloaded to their own purpose without restraint. Du

As a member of our panel  (Where we are > Sweden)

Abstract:
The Simplicity It is easy to register your viewing. The TV-meter only requires you to press your button on the remote control to indicate that you are watc

Auditel  (Where we are > Italy)

Abstract:
Page available in Italian

Basic Process  (Where we are > Indonesia)

Abstract:
Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery. As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will als

Client Technical Support  (Where we are > Thailand)

Abstract:
Service System

Data Collection  (Where we are > Indonesia)

Abstract:
Data viewing in Indonesia collects through two systems, which are on-line and off-line. The bigger cities, such as Jakarta and Bodetabek, Surabaya and Gerbangkertasila, and also Bandung have been fully-transfer to TVM5® series technology with on-line system, while the other seven cities will follow starting 2008. For off-line system, the viewing data that is recorded in module’s memory will be collected to be replaced with another module by module collector every week. Then the module is connecte

Data Production  (Where we are > Indonesia)

Abstract:
The data collected by Compass® system through GSM transmission is processed and produced by Pollux® system in AGBNielsen server in Jakarta. The system is also connected to headquarter in Switzerland (Buochs and Lugano) with back-up support in Malaysia (Kuala Lumpur). Pollux is a full-featured, integrated and reliable TAM data retrieval and production system, which combines international standardization with transparency, by means of extensive and flexible reporting at all phases of data productio

Data Transmission  (Where we are > Croatia)

Abstract:
Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines, cellular telephone networks or dedicated radio frequencies, using the AGB Nielsen Media Research's production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.

Data Transmission  (Where we are > Romania)

Abstract:
Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines or GSM telephone networks using the TNS AGB International production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.

Download  (Where we are > Venezuela)

Abstract:
To enter the download area, do click here

Establishment Survey  (Where we are > Slovenia)

Abstract:
A large-scale questionnaire survey is conducted once a year in 3.000 households all over Slovenia, based on international standard and in accordance to the Global Guidelines for Television Audience Measurement. From basic survey, a detailed information on Slovenian households was obtained, on their demographic and TV-graphic characteristics: type of the antenna, number of TV stations and quality of re

Establishment Survey  (Where we are > Croatia)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides AGB Nielsen Media Research (Croatia) with the social and demographic features of the local population, the penetration and characteristics of the television equipment ownership in each home and informatio

Establishment Survey  (Where we are > Romania)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides the social and demographic features of the population, the penetration and characteristics of the television equipment ownership in each home and information on the local TV environment.

Fifth Step: Pollux  (Where we are > Thailand)

Abstract:
The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all Clients.         You can watch this page on our main page by click here.

Final Processing and Data Delivery  (Where we are > Indonesia)

Abstract:
Viewing data, household panel and demographic data, and channel migration data from household panel that have been processed is projected and produced through Pollux® system data and then combined automatically by monitoring data of TV programs and commercials produced by TV Events® for database in analysis software Arianna®. Arianna® is an innovative, flexible and modular system that suits the needs of each user. TAM data users must have software Arianna® in order to analyze TAM data. It can be

First Step: Establishment Survey  (Where we are > Thailand)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn.       

Fourth Step: The Polling  (Where we are > Thailand)

Abstract:
Polling is the process of transmitting the data from the peoplemeters to the central production center. In most cases between 02h00 and 06h00 daily, via the fixed telephone line from the home or utilizing a GSM modem installed in the meter’s Transmission Unit.     You can watch this page on our main page by click

HKTAM Glossary Highlights (香港電視觀眾收視調查的常見詞彙)  (Where we are > Hong Kong)

Abstract:
Click here to Download a PDF printout English Chinese  Description

Introduction  (Where we are > Thailand)

Abstract:
Nielsen TV Audience Measurement (Thailand) has been providing television audience measurement (TAM) services in Thailand for more than 20 years. We provide a total information service about television to broadcasters, advertising agencies and the media industry. Our television viewing panel comprises 1430 households with plans for further expansion. Our commitment to the highest quality data and its integrity ensures co

Introduction  (Where we are > Hong Kong)

Abstract:
Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has led to the ever-increasing desire by broadcasters, advertisers and advertising agencies to have accurate, consistent and detailed information about TV audiences. Hong Kong TAM (Television Audience Measurement) is the specialized branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed viewing beha

Job Opportunities  (Where we are > Italy)

Abstract:
Page available in italian.

List of clients  (Where we are > Italy)

Abstract:
Companies   Giochi Preziosi http://www.giochipreziosi.it

Nielsen Hong Kong Media Insights  (Where we are > Hong Kong)

Abstract:
2016 April Issue

On Call Help  (Where we are > Thailand)

Abstract:
Other convenient way to solve some problems or some error  that was appear in the AGB Nielsen Media Research software is telephone.Client can contact CTS Team(Client Technical Support) by use telephone and take our explanation to solve problems or error by yourself.   Or client

Peoplemeter  (Where we are > Croatia)

Abstract:
Measuring TV audiences requires state-of-the-art technology to ensure precise and accurate data is collected from the TAM panel homes, easily and effectively. Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per family have lead to a more complex TV environment. Furthermore, the viewer is now faced with the possibility of utilizing the

Peoplemeter  (Where we are > Slovenia)

Abstract:
The Peoplemeter precisely registers activity in each second, 24 hours a day, 365 days a year and collects all the relevant information that is: which channel is being watched, by whom and on which TV set. The data is being stored in the peoplemeter's internal memory.  Members of the household, by pressing a per

Peoplemeter  (Where we are > Romania)

Abstract:
There are two types of peoplemeters installed in the TNS AGB International panel: - TVM2 (AGB Nielsen Media Research)- Taris 4900 (TNS)The peoplemeters are installed on every TV set in the panel home. Each meter is capable of accurately monitoring, every second, 24 hours per day, 365 days per year, what is being viewed on each TV set, by whom, and of storing this data. The stor

Peoplemeter Installation Change to TVM-5® Technology  (Where we are > Indonesia)

Abstract:
There are many types of peoplemeter or electronic survey equipments. As cellular phone, peoplemeter is also adjusted to local TV environment in each country. But it has to have technical standard which is certified internationally by international institution, such as ARM Group that also issues GGTAM. Types of peoplemeter are for analog environment, digital environment, off-line data collection through modules (an equipment to record viewing data) and on-line data collection through data transmis

Polling  (Where we are > Slovenia)

Abstract:
Every night the data stored in the peoplemeter during the day, is retrieved and transmitted – “polled” – to the AGB’s production system, via telephone lines. Polling is done between 02:00 and 06:00, in four intervals.

Pollux  (Where we are > Slovenia)

Abstract:
The validated viewing data is passed to the Rim-Weighting process, in order to have always the same universe. The minor differences between the panel and universe proportions are corrected. At the same time, the individual data is expanded to the universe. Rim-We

Pollux  (Where we are > Croatia)

Abstract:
Pollux is the heart of the AGB Nielsen Media Reserch TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual (unidentified) minute-by-minute, 365 days of the year. The software functions cover all the main activities, namely the recruitment and the management of the households, the data transmiss

Presentation  (Where we are > Venezuela)

Abstract:
MISSION Measure TV audience by programmes and commercial breaks. Moreover, to establish the common language among TV stations, media planners a

Production System  (Where we are > Romania)

Abstract:
The Production System is the heart of the TNS AGB International TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual  minute-by-minute, 365 days of the year. Both Pollux (AGB Media Research) and Comtel (TNS) are used to colect the data and Pollux merges and produces the fi

Products and Services  (Where we are > Croatia)

Abstract:
Our specialization in Television Audience Measurement and the strength of our reporting tools make your decision making process more effective, thanks to a complete and rich database, powerful software tools and advanced Client support.

Publications  (Where we are > Venezuela)

Abstract:
Habits and TV trends books publication

RatingPoint  (Where we are > Ireland)

Abstract:
RatingPoint Data Release Times and Compatibility Information

Regional Resources  (Where we are > Australia)

Abstract:
  For strategies to reduce the effect of Sample Variability click here to download the file To understand the difference between Trading and Analysis Demographics click here to download a handout

Regional TAM Wise archive  (Where we are > Australia)

Abstract:
Regional TAM Wise Regional TAM Wise Australia is a quarterly newsletter, produced by AGB Nielsen Media Research Australia, intended to promote Television Audience Measurement knowlege within regional TV networks, agency subscribers and other, interested parties. To download these documents, Right Click the links below and select Save Target As... Download Regional TAM Wise Quarter 3, 21010

Regional Toolkit  (Where we are > Australia)

Abstract:
Regional Toolkit The Regional Toolkit is designed to help you make full use of Regional TAM statistics, including new ways of looking at how Australians use television. To download these documents, Right Click the links below and select Save Target As... 2012

Reports  (Where we are > Hungary)

Abstract:
Research

RESEARCH  (Where we are > Hungary)

Abstract:
TV Viewing on Internet 2017 2017.07.28

Second Step: The Panel  (Where we are > Thailand)

Abstract:
The Panel is an appropriate number of families selected on the basis of a statistical design to represent the most important population statistic           You can watch this page on our main page by click here.

Service Prices  (Where we are > Croatia)

Abstract:
Price List of Services of AGB Nielsen for the Advertising Agencies

Service Prices  (Where we are > Croatia)

Abstract:
Price List of Services of AGB Nielsen for the Advertising Agencies

Seventh Step: Analysis Software  (Where we are > Thailand)

Abstract:
Comprehensive analysis software multiplies the value of the TAM data.             You can watch this page on our main page by click here. &n

Sixth Step: TV Events  (Where we are > Thailand)

Abstract:
  TAM data is not comprised only of individual television viewing data, but also of a database of TV Events.           You can watch this page on our main page by click here.

Software  (Where we are > Venezuela)

Abstract:
    Viewing Behavior  Module Name  Description

Software Training  (Where we are > Thailand)

Abstract:
After the AGB Nielsen Media Research software is installed,client training is necessary to do. Because all software from AGB Nielsen Media Research is be specific software. So client have to learn how to use it with our data.   Initially, training users receive a short manual (instructions) for the program, together with Variable definitions (option in the so

System  (Where we are > Thailand)

Abstract:
Please click here to visit the English version of this page on our main page. The Seven Steps of the Nielsen`s Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group. Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the re

System  (Where we are > Romania)

Abstract:
The Seven Steps of the AGB Nielsen Media Research Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.   Graphical overview of AGB Nielsen Media Research TAM system:

System  (Where we are > Serbia)

Abstract:
Nielsen Audience Measurement offers a fully integrated proprietary system, operated by a reliable supplier whose expertise includes: Panel Design, recruitment and management Hardware Research, development and production Data collection and production Comprehensive Analysis Software development The Seven Steps of the Nielsen's TAM system guarantees the production of reliable, independent and tr

System  (Where we are > Slovenia)

Abstract:
Television Audience Measurement systems quantify and qualify the viewing of television programs and commercial breaks. Television stations require TAM data in order to develop their programming and broadcasting strategies. Advertisers and their agencies require TAM information in order to evaluate and maximise the effectiveness of their investment in the purchase of TV commercials. Ratings – the common currency In markets where TV viewing

System  (Where we are > Croatia)

Abstract:
The Seven Steps of the Nielsen Audience Measurement TAM system guarantees the production of reliable, independent and transparent TAM data in every operating company within the group. The Seven Steps system was first implemented in Italy and successfully introduced to all operating countries of The Nielsen Company including Croatia. Nielsen Audience Measurement (Croatia) is dedicated to serving the market from the first step to the last. Our "System" ensures that each step is followed precisely

System  (Where we are > Venezuela)

Abstract:
Hardware Production: People’s Meter     Capacity of measuring 4 TV househols audience. It`s a

TAM Overview  (Where we are > Thailand)

Abstract:
Population: 66 million Panel Size:

Technical Support  (Where we are > Thailand)

Abstract:
If any technical problems appear in the AGB Nielsen Media Research software, client support will guarantee by our technical team.If problems is not appear in the local computer or network, at client`s request we can go to reinstall or fix some error that appear immediately. Your problems is also our problems.If you found any problems or some error message,please contac

TeleMove  (Where we are > Italy)

Abstract:
TeleMove is a new tool developed by AGB Nielsen Media Research to analyse the television audience data.TeleMove allows the evaluation of the impact of one or more events on the audience of a certain channel by removing them from the event scheduling.This software will calculate the audience of that time band again taking into consideration the minutes eliminated taking off those events. Theref

TeleMovie  (Where we are > Italy)

Abstract:
TeleMovie is a software developed to enter and consult AGB Nielsen Media Research movie database. This efficacious tool enables, in few minutes, to know any information on movies broadcast by the 7 national stations and networks (RAI 1, RAI 2, RAI 3, CANALE 5, ITALIA 1, RETE 4, La7) from 1992 up today. The database is weekly updated via FTP on the Internet and becomes richer and richer with new information.A

test  (Where we are > AGB Nielsen Media Research)

Abstract:
test

The Panel  (Where we are > Croatia)

Abstract:
 The panel is a statistical sample of the universe to be measured and refers to the group of homes with peoplemeter installations on all the TV sets in their home. These homes provide the statistical estimates of television viewing, upon which the TAM data is based.The panel is a continuous representative sample of families, from which individual TV viewing data is extracted. The peoplem

The Panel  (Where we are > Slovenia)

Abstract:
On the basis of a statistical design, 450 households in all Slovenian regions were selected and trained for their participation in our survey – TAM system. The panel guarantees representation of the most important geographic, demographic and TV–graphic of Slovenian population, as identified by Establishment Survey.

The Panel  (Where we are > Romania)

Abstract:
The panel is a statistical sample of the universe to be measured represented by all individuals aged 4 or more years, living in private households with at least 1 TV set, without distinction by race, language, nationality or socio-economic status, and independent of telephone ownership.The size of the TNS AGB International panel is 1150 households.

Third Step: The Peoplemeter  (Where we are > Thailand)

Abstract:
The peoplemeter measurement technology surpasses all previous measurement methods and today predominates over all other TAM methodologies worldwide.         You can watch this page on our main page by click

Time Shift Viewing  (Where we are > Australia)

Abstract:
Regional TAM’s current service is a live, in-home television viewing ratings service. From December 27th 2009, Regional TAM will evolve to allow full measurement of all HD and SD television receivers, as well as introducing PVR measurement synchronous to the introduction in metropolitan Australia. Like our metropolitan colleagues, Regional TAM has been working in partnership with research provider AGB Nielsen Media Research to deliver these service enhancements. This means moving

Training  (Where we are > Venezuela)

Abstract:
Trainig Programs: Training in handling programs too

TV ad archive  (Where we are > Poland)

Abstract:
  In our ad archive we have over 30000 TV spots. There is a possibility of receiving ordered spot on different carrier  Internet e-mail (in case of lox resolution) CD VHS Please find below some examples od ad TV:

TV Events  (Where we are > Croatia)

Abstract:
AGB Nielsen Media Research TAM data is not comprised only of individual television viewing data, but also of a database of TV Events. While the TAM data produced, using Pollux, from the information collected by the peoplemeter, provides individual-by-individual, minute-by-minute audience data, it does not associate this viewing with particular television events - programs. In Croatia, AGB Nielsen Media Research is

TV Events  (Where we are > Romania)

Abstract:
The Monitoring has various tools provided by AGB Media Research, TelePad 3, MultiGrabber and Automatic Spot Recognition – ASR. TelePad 3 The software currently manages Programs, Breaks and Commercials. (data entry phase, cleaning phase and rate attribution phase) MultiGrabber is

TV Events  (Where we are > Slovenia)

Abstract:
By recording the broadcast of each channel, the program, break and spot database is organized and fed into special software production. For each event (show and commercial), the exact time of the beginning and ending of the event is recorded. The time recorded in monitoring department is exactly the some as in production software and from the peoplemeter, which guarantees perfect in

TV Monitoring  (Where we are > Indonesia)

Abstract:
Along with daily data production, TV Events® monitoring system operates 24 hours a day and 7 days a week to get data of TV broadcasted programs and commercials. The TV Event system offers an efficient and very reliable suite of tools for the creation, collection and maintenance of high qualities TV events database. The system consists of: MultiGrabber®: The digital capture module of television images, operated in a completely digital environment, avoiding the need of tapes and

Weekly Rating Reports - Archive 2010  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings 2011  (Where we are > Australia)

Abstract:
Weekly Rating Reports - 2011 Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings Reports Archive - 2008  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings Reports Archive - 2009  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

What we do  (Where we are > Australia)

Abstract:
As our mission states, our task is to define a common currency based on reliable, transparent, independent audience measurement system What does this mean? Nielsen TV Audience Measurement has been established

2008 Beijing Olympic Opening Ceremony   (News > China)

Abstract:
TV Ratings and Reach for the 2008 Beijing Olympic Opening Ceremony for 21 countries where AGB Nielsen Media Research operates.

AGB Group and Nielsen Media Research International To Create International TV Ratings Company  (News > AGB Group)

Abstract:
50/50 Joint Venture Will Offer Unmatched Global Coverage and Client Benefits London/New York, August 5th 2004 -- The AGB Group and Nielsen Media Research International announced today that they have agreed to form a joint venture that will offer television ratings in 30 countries – under the AGB Nielsen Media Research brand name. The transaction will merge the television audience measurement services of Kantar Media Research-owned AGB Group with the wholly owned TV audience measurement

Arianna lands in the US  (News > USA)

Abstract:
AGB Nielsen Media Research is pleased to announce that in partnership with Nielsen Media Research, Arianna has been released as the television ratings tool in the US.

Audience Scale of CCTV Olympics Channels Grew by 40%  (News > China)

Abstract:
The live and replayed broadcasting of Olympics events by China’s state broadcaster, the CCTV Olympics channels, substantially increased TV audience viewing; total audience of CCTV-1, CCTV-2, CCTV-Olympics and CCTV-7 grew an astronomical 45% as compared to prior events (August 5th).

CASBAA Conference in Vietnam  (News > AGB Nielsen Media Research)

Abstract:
Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year. Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.

China TAM Media Forum  (News > China)

Abstract:
AGB Nielsen Media Research China shares their strategy for ensuring clients are offered a superior TAM service. 

ISO 20252 awarded to AGB Nielsen Media Research in Ireland  (News > Ireland)

Abstract:
Following a thorough assessment of the company’s business practices in research, administration and quality control, AGB Nielsen Media Research Ireland has been awarded the highly acclaimed ISO 20252.

Measuring TV audiences in China: a 'great leap forward'  (News > China)

Abstract:
Since 2005 AGB Nielsen Media Research has been implementing its Provincial TAM service. The data which is being produced on an overnight basis from those Provinces that have already been completed highlight how this new TAM service offers a far more comprehensive insight into the strengths of the various channels. The expansion of the panel to incorporate the rural areas shows important, if not dramatic increases, in the population coverage and consistently substantial increases in daily viewing. But wha

Nielsen and WPP to Swap Assets  (News > AGB Nielsen Media Research)

Abstract:
The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.

Olympics Finally Close the Curtain  (News > China)

Abstract:
August 24th has been, and with it, the close of the 2008 Beijing Olympic Games. The main event, the closing ceremony, brought viewers a very different feeling from the opening ceremony – farewell. According to data from AGB Nielsen Media Research, 80% of Chinese families watched this event.

Olympics: 90% of Programmes on the Top 100 List are Olympics-Related   (News > China)

Abstract:
The 2008 Beijing Olympics have greatly affected the audiences of China; meanwhile, TV was pushing forward the audience activities to understand their focus of Olympic events.

Olympics: Chinese Women’s Volleyball team Maintained the Top Place , Ball Games Attracts more Male Audiences  (News > China)

Abstract:
The Chinese Women’s Volleyball team maintained their number one place in the top 10 list for TV ratings for the fourth time in their game on August 13th, becoming an audience rate legend in the 2008 Beijing Olympic Games. According to data from AGB Nielsen Media Research, male and female audiences show significant differences in their preference of Olympic Games coverage.

Olympics: Chinese Women’s Volleyball Team on Top of Audience Ratings List for Third Time  (News > China)

Abstract:
The Chinese Women’s Volleyball team climbed to the number one spot in the top 10 list for TV ratings in their game on August 13th, beating out the Men’s football game that was aired in the same time slot.

Olympics: Liu Xiang Quits Games with Sorrow, Audience Rate Dropped - Anticlimax  (News > China)

Abstract:
As Liu Xiang left the spotlight, the Chinese audiences turned away from televisions with depression and regret. From 11:00 on the morning of Aug 18th, the audience rate of Men’s 110 Hurdles Race climbed high. At 11:55, Liu Xiang left the game hurt, and the audience rating dropped down in no time.

Olympics: Martial Arts Entered Top 20 List  (News > China)

Abstract:
The audience ratings for the live broadcast of the Women’s Shadowboxing Finals, a martial arts competition, earned a place in the top 20 list at 1.02%. Although many did not expect martial arts performances to be broadcast live, the competitions received much support at noon. According to AGB Nielsen Media Research, six martial arts events were broadcast by CCTV-2 including free-strike, boxing, fencing and shadowboxing

Olympics: Television Brought the Olympics to the Entire Chinese Population  (News > China)

Abstract:
Halfway through the 2008 Olympic Games, Chinese TV audiences are demonstrating strong interest in the competitions and events. Olympic programs on CCTV have drastically affected the behaviors of the Chinese viewers. Three specific trends emerged among Chinese viewers: first, equal attention from urban and rural audiences; second, the viewer rates peak during the day; and three, increased willingness to share these programmes with families and friends.

Olympics: The Chinese Gymnastic Team Performed Perfectly , 60% of Chinese Witnessed their Journey for 9 Gold Medals  (News > China)

Abstract:
The Chinese Gymnastic Team completed their tour of the Beijing 2008 Olympics with a new record. As the data of AGB Nielsen Media Research shows, nearly 60% of Chinese TV audiences witnessed their journey of obtaining 9 gold medals.

Olympics: Track and Field Tops the List for the First Time  (News > China)

Abstract:
The audience ratings for CCTV-1’s live broadcast of the Women’s Shot Put Finals topped the track and field ranking at 5.8%. The Semifinals of the 110m Hurdles Race and the Men’s 200m Final also attracted a large audience as a result of the awe-inspiring performance from Bolt.

Olympics: Yao Ming Beat Eight Gold Medalist Phelps By Audience Rate  (News > China)

Abstract:
Phelps realized his dream of eight gold medals with the advantage of 0.01 second on August 17th. However, the Chinese audiences obviously paid more attention to Yao Ming. During the 4 preliminary stages of Chinese Men’s Basketball, more than 44% of TV audiences watched the 4 games to witness the hardship that the Chinese basketball team went through, far more than the number of audiences watching Phelps on TV.

OzTAM and AGB Nielsen Media Research renew long-term agreement  (News > Australia)

Abstract:
The OzTAM board of directors announced the reappointment of AGB Nielsen Media Research as the supplier of television audience measurement (TAM) services for the Australian metropolitan markets. Click here to view/downloa

Planning TV with national data in China  (News > China)

Abstract:
Giovanni Fabris, Fabris Media, underlines the importance of AGB Nielsen Media Research’s TAM system reporting from a national sample, and the business value it generates.

Summary Report: Independent Audit on Lebanese TAM Operation  (News > Lebanon)

Abstract:
Independent Audit Report Summary following a detailed investigation into the representativeness, accuracy and reliability of the AGB Stat Ipsos TAM system.

Top 10 Channels viewed in China on August 12, 2008  (News > China)

Abstract:
Top 10 Olympic Events on Aug. 12

Women’s Volleyball Soars to the Top of Audience Ratings List, Gains Nation’s Attention  (News > China)

Abstract:
Following their initial climb to the number one spot in the audience ratings list in their match against Venezuela on August 9th, the Chinese Women’s Volleyball team managed to maintain their first place rank through August 11th. On their road to claim the gold medal, the Chinese Women’s Volleyball team is gaining momentum, and is beginning to attract attention from all over the nation.