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Arianna, Nielsen’s comprehensive analysis software, multiplies the value of the TAM data.
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At the front end of the TAM system, the analysis software allows clients to use and analyse the TAM database
in a fast and efficient manner. Apart from very simple analyses, the volume of rich,
detailed data makes the use of printed reports impossible. Without access to sophisticated analysis
software such as Arianna, the potential of such high quality and extensive data cannot be realised.
Planners and buyers, advertisers, media directors, programmers, schedulers and sales executives are just some
of the industry professionals who use Arianna daily to help them achieve their objectives in the dynamic
and competitive world of television and advertising. Arianna helps them focus their daily activities by
providing in-depth viewing behaviour analysis, detailed advertising expenditure information, TV planning optimisation and advertising campaign post-evaluation.
Arianna is a PC-based application combining calculation speed, flexibility and sophisticated reporting
capabilities in a user-friendly working environment. It is the result of Nielsen’s TAM experience acquired over the
last decade by distributing TV ratings analysis tools to more than 12,000 users across 4 continents.
Arianna is a proprietary software product, developed and maintained by a dedicated division
within Nielsen’s Corporate Support Centre. A team of more than 45 programmers and marketing specialists is dedicated to Arianna’s continuous development.
