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TAM data is comprised not only of individual television viewing data, but also of a TVEvents database.
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As the TAM data is produced using Pollux, the information collected by the peoplemeter also provides
individual-by-individual, minute-by-minute audience data which is not associated with particular programs.
Nielsen’s TVEvents suite produces program, break and spot databases in a highly efficient way and incorporates three modules:
- MultiGrabber is the digital capture module of television images.
Operating in a completely digital environment, the need for VCR and tape recording is
avoided during the data entry phase. MultiGrabber fulfils the role of digital VCRs which record and store the audio/video database.
- Automatic Spot Recognition (ASR) is hosted on the Grabbers. The ASR engine scans in real
time the emissions digitalised from the Grabbers and compares it to a ‘library of known spots’ and
stores the results in a recognitions database. ASR works with both video and audio algorithms to maximise
the level of recognition. This system is operating in more than 15 countries and delivers a 100% accurate spot database the day after transmission.
- TelePad is the user interface of Nielsen’s TVEvents system. TelePad facilities
the events production workflow which includes: data entry, editing, cleaning (quality control)
and export. TelePad’s extreme flexibility provides rich detail, adaptation to all local realities
and personalised quality control rules. Automatic ‘cleaning atoms’ ensure data coherency and accuracy.
