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TAM Overview
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Population:
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59.131.287
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Panel Size:
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5.188 households
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1981
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The Panel
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Peoplemeters installed:
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9.700
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Universe:
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56.904.890 (individuals aged 4+ in TV households)
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Data monitored:
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Analogic Terrestrial, satellite, DTT + IPTV viewing
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Data retrieval via:
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Telephone lines
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Products and Services
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Database:
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Programs & Breaks, Spot, Sponsorships TV programme typologies, Movies and Sport Events
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Software Packages:
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Arianna, AdFinder, ADVantage, TeleMatch, TeleMove, TeleMovie
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Services:
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Campaign certification, advertising clutter analysis, ad hoc analysis, consultancy and training
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Data delivery:
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Internet and paper reports
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Main Clients
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AXN Italia, Canale Italia, Discovery Italia, Disney Channel Italy, Fox International Channels, Jetix Europe, La7, MGM Network, MTV, Sky Italia, NBC, Profit, RAI, RTI, 29 local broadcasters, Turner
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TV Media Sellers:
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Cairo Communication, Manzoni, Publitalia '80, Publikompass, Sipra
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Institutional Authorities:
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Authority for the Guarantess in the Telecommunications
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Advertising Agencies
and Media Sellers:
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Aegis Media, Avance, Assist Data, StarCom, , Diaframma, Gemini, InAdv, Initiative Media, Mediaedge:CIA - Group M, Media Italia, MC2, Mediacom, MPG Group, MindShare, O.M.D., Universal Media, Z.O.G.
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Companies:
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Giochi Preziosi, Grani & Partners, H3G, Labo Europa, MSC Crociere, Panini, Riso Gallo |
| TV Producers: |
Cinecittą Holding, De Agostini, Einstein Multimedia, Geca Italia, Grundy Italia, Magnolia, Sony Pictures, Walt Disney International, Warner Bros |
| Media Auditor: |
A+AD AUDIT, Media Advisor
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| Others: |
Accenture, Borometro Sport System, Caspur, L'Eco della Stampa, Lega Calcio
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Local News Archive
All news articles for Italy :
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