TAM Overview

Population:

20.300.000 (19.200.000 AGB Nielsen Media Research 2005 TAM estimate)

Panel Size:

The OzTAM panel is comprised of 3.035 homes across 5 metropolitan markets.
The Regional TAM panel is comprised of 2.015 homes across 5 regional markets.
The National Subscription TV panel is comprised of 1.200 subscription TV homes across both metropolitan and regional areas.
The Regional WA panel is comprised of 100 homes.

January 2001 (Metro), January 2003 (Regional) and August 2003 (Subscription)

The Panel

Peoplemeters installed:

9.280

Universe:

Metro markets of Sydney, Melbourne, Adelaide, Brisbane and Perth.
Regional markets of Queensland, Northern New South Wales, Southern New South Wales, Victoria and Tasmania

Data monitored:

Terrestrial, cable, satellite

Data retrieval via:

Telephone lines

Databases:

Elemental audience database and Programs only database

Software Packages:

Arianna

Services:

Consultancy, training, special analysis, annual publications, ad hoc reports

Data delivery:

Internet; CD-ROM, printed reports

Main Clients

OzTAM is the principle client of AGB Nielsen Media Research (Australia) for the metropolitan television audience measurement (TAM) contract and OzTAM is the owner of the data collected by this service. OzTAM is an entity formed by the three Australian Free-To-Air Television Networks for the specific purpose of creating a timely, accurate and statistically reliable TAM service.

The Regional Broadcasters Association (RBA) is the principle client of AGB Nielsen Media Research (Australia) for the regional TAM contract. The RBA is the owner of the data collected by the service. The RBA is an entity used by the regional broadcasting networks for the purposes of controlling and facilitating the implementation of the Regional TAM system. The RBA comprises representatives from the five regional network owners: WIN, NBN, PRIME, Southern Cross Broadcasting and Channel Seven Qld. The regional TAM service is supported by the Regional Technician Discussion Group, comprised of representatives from Media Agencies, Regional Networks and AGB Nielsen Media Research (Australia). AGB Nielsen Media Research (Australia) distributes both the Metro and Regional data to the free-to-air networks (Metro: ABC, Seven Network, Nine Network, Network Ten, SBS and Regional: 7 Queensland, Prime, NBN, Win, Southern Cross ) and major agencies including Euro RSCG, The Media Edge, Initiative Media, Mindshare, Mitchell & Partners, Optimedia, Saatchi & Saatchi, Starcom Media, Total Advertising & Communications, Universal McCann and Zentih Media.