TAM Overview

Population:

9.782.538

Panel Size:

1040 households

First data production:

1993

The Panel

Peoplemeters installed:

2.500

Universe:

9.218.000 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable, digital, satellite and VCR/DVD viewing

Data retrieval via:

Telephone lines and cellular telephone network

Products and Services

Databases:

TAM data, Programs & Breaks, Spots, Loyalty, Creative Advertising

Software Packages:

Arianna

Services:

Consultancy and training, On-line reports, copy services (TV)

Data delivery:

Internet (FTP, email), CD ROM, printed reports

Main Clients

TV Stations:

Duna TV; At Media - Chellomedia - Zone Media (Hallmark, Disney Channel, Movies24, Filmmúzeum, Minimax, Sport1, Sport2, Deko, TV Paprika, Zone Club Zone Reality, Zone Romantica); Echo TV; Hálózat TV; Hír TV; Magyar ATV; Magyar Televízió (M1, M2); Nóta TV; Origo (Life-, OzoneNetwork) RTL Klub/R-Time (AXN, Cartoon Network, Cool, Discovery Channel, Film+, MGM, RTL Klub, Sport Klub); Story TV; TV2; Viasat (TV6, Viasat3); Világ-Kép (National Geographic Channel); Vital TV; Z+ (MTV Hungary, Spektrum, VIVA, Comedy Central); 

Advertising Agencies
and Media Specialists:

Berg Media, IMG, Magna Global, MC Media Company, Média Mátrix, Media Planning, Mediaedge: CIA, Mindshare Budapest, OmnicomMediaGroup, PGM Hungary, SpiritCom

Advertisers, other clients:

Antenna Hungária, Corvinus Egyetem, Digi TV, Happy Film, Kreatív Online, Magyar Telekom, Marketing Concept, Médiainfo, Mediametrie, MEH, ORTT, Ringier, Sanoma, Studio Moderna, Szerencsejáték Zrt., UPC, Warner/CADUSA