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TAM Overview
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Population:
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38.180.249
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Panel Size:
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1.650 households National Panel
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1996
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The Panel
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Peoplemeters installed:
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2.567
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Universe:
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35.886.000 (individuals aged 4+ in TV households)
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Data monitored:
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Terrestrial, cable, satellite analogue & digital (Cyfra+ and digital Polsat)
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Data retrieval via:
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Telephone lines and cellular telephone network
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Products and Services
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Databases:
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Programs & Breaks, Spots
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Software Packages:
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AGB WorkStation, X*Pert
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Services:
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Consultancy and training, on-line reports
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Data delivery:
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Internet, magnetic media, printed reports
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Main Clients
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Cartoon Network, Cyfra+, Discovery, EuroNews, Eurosport, Fashion TV, Fox Kids, MTV, Polsat, TV5, TVN, TVN 24, BBC Prime, Tele5, Kino Polska
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Advertising Agencies
and Media Buyers:
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At Media, MediaEdge:CIA, Effective Media, HMS Carat, Magna Global (includes Universal McCann, Initiative Media, Pan Media Western), Media Direction, Media Group, Media Planning, Mediacom, Mind Share, M Partner, OMD, Optimedia, SPC, StarCom, StarLink, StarMedia, Zenith Media, Media Check, Instytut Audytu Mediowego.
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Advertisers:
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Reckitt-Benckiser, Centertel, Kraft Foods Polska, Unilever
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Others:
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Mediametrie
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