TAM Overview
|
Population: |
21.772.774 |
|
Panel Size: |
1.150 households |
|
|
1998 |
The Panel |
|
|
Peoplemeters installed: |
1.375 |
|
Universe: |
20.221.343 (individuals aged 4 + ) |
|
Data monitored: |
Terrestrial, cable and VCR viewing |
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Data retrieval via: |
Telephone lines, GSM |
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Products and Services |
|
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Databases: |
Programs & Breaks, Spots |
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Software Packages: |
Infosys |
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Services: |
Consultancy and training, ad-hoc reports, TV monitoring services |
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Data delivery: |
E-mail, printed reports |
Main Clients |
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|
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Acasa, Antena 1, B1 TV, Discovery, Favorit TV, Jetix, Minimax, MTV Romania, N24, National Geographic, National TV,OTV, PAX, PRO TV, Pro Cinema, Prima, Realitatea TV, TV K lumea, TV Sport, TVR 1, TVR 2, TVR Cultural, TVRM |
Advertising Agencies
and Media Buyers: |
ArboMedia, Carat, FCB, Grey, Imager, Initiative Media, International Sport Management, International Media Shop, McCann Erickson, Mediainvestment Communications , Media Planning Group, Media Direction, Media Insight, Media Link, MediaPlan, MindShare, Optimedia, Starcom, Team Advertising, Tempo, Zenith Media |
|
Joint Industry Committee : |
ARMA (Romanian Association for Audience Measurement) |
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