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TAM Overview
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Population:
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46.7 million
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Panel Size:
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1.620 panel homes
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First released to industry in 1989
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The Panel
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Peoplemeters installed:
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± 1.500
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Universe:
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26,940 million
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Data monitored:
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Terrestrial, Pay TV, satellite
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Data retrieval via:
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Landline, GSM cellular, radio link
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Products and Services
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Databases:
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Programs, advertising breaks and spots
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Software Packages:
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TV analysis software not yet available
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Services:
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Consultancy, ad hoc reports and training
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Data delivery:
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Weekly electronic file
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Main Clients
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Oracle Airtime Sales (Multichoice & M-Net), South African Broadcasting Corporation (SABC) & e-TV
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South African Advertising Research Foundation (SAARF)
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