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TAM Overview
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Population:
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9.042 million
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Panel Size:
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1.350 panel homes
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1992
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The Panel
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Peoplemeters installed:
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1.700
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Universe:
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8,8 million (individual agad 3+ in TV households)
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Data monitored:
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Terrestrial, Cab/Sat, VCRP, Digital STBs, Teletext
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Data retrieval via:
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Telephone lines and cellular telephone network
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Products and Services
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Databases:
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Programs & Breaks, spots
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Software Packages:
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X*Pert, IMP*ACT
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Services:
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Raw data viewing analyzis
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Data delivery:
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Internet (FTP and email)
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Main Clients
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Delivery of viewing data to the channels goes via MMS. MMS own the data. The channels are SVT 1, SVT 2, TV3, TV4, Kanal 5, ZTV, MTV, Discovery, Eurosport, TV4+ etc.
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Advertising Agencies
and Media Buyers:
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The following companies get breaks and spot data via MMS: Mediacom, Mindshare, Mediaedge/CIA, Outcome, Carat, TV4 and Kanal 5.
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Others:
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MMS (JIC)
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