TAM Overview

Population:

59.553.700

Panel Size:

5.885 installed / 5.100 reporting households

1st January 2002

The Panel

Peoplemeters installed:

12.000

Universe:

56.354.000

Data monitored:

Terrestrial (Analogue and Digital), Cable (Analogue and Digital), Satellite (Analogue and Digital), Time Shifted Viewing and Guest Viewing

Data retrieval via:

Telephone lines and GSM modem

Databases:

Programmes, Spots, Breaks, Time Intervals (Live & Consolidated) and Events

Software Packages:

None

Services:

Consultancy, Training, Special Analysis and Ad Hoc reports

Data delivery:

Internet/FTP

Main Clients

While the AGB Nielsen Media Research (United Kingdom) contract for the TAM Database is with BARB who owns the copyright, AGB Nielsen Media Research (United Kingdom) distributes the data, on behalf of BARB to the broadcasters (BBC, IPA, ITV, Channel 4, Channel 5, BSkyB, Discovery, Flextech, GMTV, Granada, Sci-Fi Channel, Turner) and major agencies including CAP Gemini Ernst & Young, DDS, DGA, KMR-SPC, MCT, Media Audits, Media Vest, Millward Brown, MMS, MTV, Peaktime, TNSofres & TRP.