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24/3/2009 - Indonesia
/Uploads/Indonesia/AGBNielsenNewsletterMarEng.pdf
CPRP is a Fair Game. Are You Sure??
Many TV advertising transactions use CPRP as the ‘currency’ for
negotiation and delivery. For many years, also in many countries, CPRP
is considered to be the ideal tool for simplifying complicated
transactions.
Three-screen Circus: Redefining Asian TV Viewing in a Digital World by Malcolm Spry
A few years ago, life was relatively easy for a television audience
measurement company. Viewing essentially took place in the home. The
meter technology required to record in-home viewing was therefore not
particularly complex or demanding.
Most Watched Brand in February
TAM Around the Globe
FAQ on TAM
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