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Moldova

Introduction

TV MR MLD started delivering peoplemeter data in January 2004 with 150 households in Chisinau.
Since September 2005 the panel consists of 300 national households representing urban, rural and capital city homes.
According to the statistics of online operating systems, our system guarantees minimum errors due to minor human intervention.


TAM Overview

Population of Moldova:

3.063.972

Panel Size:

300 households

First data production:

January 1, 2004


The Panel

 

Peoplemeters installed:

321

Universe:

3.063.972 (individuals aged 4+ representing urban and rural population)

Data monitored:

air and cable viewing

Data retrieval via:

Telephone lines


Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet


Clients

 

TV Stations:

2PLUS, CTC, Muz TV, N4, NIT, Prime, Pro TV Chisinau, TV7_NTV, TNT_Bravo, Euro TV, Jurnal TV, Moldova 1, Ru TV Moldova.

Advertising Agencies:

Adventa Initiative Lowe / Universal Worldwide, AMM, Angels, APR OM Grup, Baster Media, Brandson, Efect Media, Eficient Media (ZO) / Urban Post (SMG), Insight Advertising, Maximize (Indigo Ogilvy), Media Perfect, Prior Media, SCG (Galartmedia), SM-ART Media, Target Advertising, Video Service.

Media Buyers:

Casa Media, Alkasar, Nova TV.


Contact

TV MR MLD
Tighina, 65, III Floor
MD-2001 Chisinau, Moldova
Phone: +373 22 507-700 Fax: +373 22 507-707
E-mail: office@agb.md

Managing Director: Lozovanu-Balan Liuba
Client Service Manager: Buciuc Natalia

 

 

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