Introduction
TV MR MLD started delivering peoplemeter data in January 2004 with 150 households in Chisinau.
Since September 2005 the panel consists of 300 national households representing urban, rural and capital city homes.
According to the statistics of online operating systems, our system guarantees minimum errors due to minor human intervention.
TAM Overview
Population of Moldova: |
3.063.972 |
Panel Size: |
300 households |
First data production: |
January 1, 2004 |
The Panel |
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Peoplemeters installed: |
321 |
Universe: |
3.063.972 (individuals aged 4+ representing urban and rural population) |
Data monitored: |
air and cable viewing |
Data retrieval via: |
Telephone lines |
Products and Services |
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Databases: |
Programs & Breaks, Spots |
Software Packages: |
Arianna |
Services: |
Consultancy, special reports and trainings |
Data delivery: |
Internet |
Clients |
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TV Stations: |
2PLUS, CTC, Muz TV, N4, NIT, Prime, Pro TV Chisinau, TV7_NTV, TNT_Bravo, Euro TV, Jurnal TV, Moldova 1, Ru TV Moldova.
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Advertising Agencies: |
Adventa Initiative Lowe / Universal Worldwide, AMM, Angels, APR OM Grup, Baster Media, Brandson, Efect Media, Eficient Media (ZO) / Urban Post (SMG), Insight Advertising, Maximize (Indigo Ogilvy), Media Perfect, Prior Media, SCG (Galartmedia), SM-ART Media, Target Advertising, Video Service.
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Media Buyers: |
Casa Media, Alkasar, Nova TV.
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Contact
TV MR MLD
Tighina, 65, III Floor
MD-2001 Chisinau, Moldova
Phone: +373 22 507-700 Fax: +373 22 507-707
E-mail: office@agb.md
Managing Director: Lozovanu-Balan Liuba
Client Service Manager: Buciuc Natalia
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